LOGOS: Maybe the ‘Holy Grail’ of Graphic Design?! - It’s so vital to get this right because your logo is your business ‘stamp of identity’. It will feature on all your business communications, website, social media, company stationery etc. so it is worth investing thought and time until its perfect. I usually provide 3/4 rough ideas as a starting point so I can get a feel of what my clients like. Then the logo is further developed and refined (under my notoriously perfectionist standards!) until the client is happy with the final design.